Background

The Filmhouse is Scotland's foremost independent cinema showing predominantly 'arthouse' movies and is home of the Edinburgh International Film Festival.

Following our tremendously successful work for the Film Festival, the Filmhouse asked us to help with their own digital marketing strategy, including HTML emails and a new content managed e-commerce website.

What we did

Initially we worked with the Filmhouse to produce a system to automatically generate weekly HTML emails from their in-house FileMaker database. The emails act as a newsletter and include the forthcoming week's screening times and details about the films being shown.

The success of this project spurred them to commission us to design and develop a new content managed website which integrates with both their FileMaker database and Patron Edge ticketing system. In keeping with their printed programmes the website changes colour each month, managed by the client through a simple interface in the CMS. The disability compliant website includes information on screenings for deaf and sight-impaired patrons.

Results + Client quote

Since introducing the new style emails subscription numbers increased significantly, and now that the new site is up and running click-thru rates demonstrate a clear correlation to the emails' effectiveness. 

The website, launched at the end of 2007, has generated very positive feedback from patrons and staff alike:

"Just wanted to say thank you once more for all your brilliant work! The website is really a beauty, and it's still a mystery to me how smoothly it's all works...!"
Theresa Valtin, Marketing Manager