Line appointed to Gardeners' World and Radio Times following Top Gear success
BBC Worldwide commission Line for more online advertising work
The commercial arm of the BBC has extended its relationship with Line to include digital advertising creation for two more of its iconic brands, Radio Times and Gardeners' World.
Line have been working with BBC Worldwide on digital marketing initiatives for Top Gear for over three years. The agency's ongoing work for the motoring programme's commercial initiatives has included online adverts, Flash games, email marketing, and more recently social network advertising.
The new work for Radio Times and Gardeners' World includes banner advert design and creation to help drive traffic to the respective websites and increase subscriptions.